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Zubie is a US-based fleet management solution designed for small to mid-sized businesses seeking a balance of affordability, ease of use, and essential telematics features. With plug-and-play hardware and a user-friendly platform, Zubie offers real-time GPS tracking, vehicle diagnostics, driver behavior monitoring, and maintenance management. Here’s our full pricing review.
Zubie review
Zubie’s platform provides a comprehensive suite of features to enhance fleet operations:
- Real-Time GPS Tracking: Monitor vehicle locations, trip histories, and receive geofence alerts to improve dispatch efficiency and security.
- Vehicle Health Monitoring: Access diagnostic trouble codes, battery voltage, and fuel levels to proactively manage maintenance needs.
- Driver Behavior Analysis: Track metrics such as speeding, hard braking, and idling to promote safer driving habits.
- Smart Maintenance: Schedule and manage vehicle maintenance, with access to a network of over 27,000 service shops offering fleet discounts.
- Mobile Accessibility: Manage fleet operations remotely via mobile applications available for both iOS and Android devices.
Zubie pricing – What does it cost?
Zubie offers flexible pricing plans to accommodate various fleet sizes and needs:
- Light Plan: $18 per vehicle per month, including 6 months of trip history and geofence alerts.
- Standard Plan: $22 per vehicle per month, offering 13 months of trip history and additional features.
- Premium Plan: $27 per vehicle per month, providing 2 years of trip history retention and advanced analytics.
Additional options include the AssetTrak plan at $15 per month for 24 months, the OBD-II plan at $24 per month for 24 months, and the Dashcam plan at $36 per month for 24 months.
Zubie also offers a 30-day free trial with no obligation, allowing businesses to evaluate the platform before committing.
Key features and tools
Plug-and-Play installation
Zubie’s OBD-II device allows for easy self-installation without professional assistance.
Driver scorecards
Evaluate driver performance with detailed scorecards to identify areas for improvement.
Customizable reports
Generate reports on various metrics, including fuel usage, route efficiency, and maintenance history.
API integrations
Integrate Zubie with third-party applications and systems for seamless data sharing.
Contract terms and setup fees
Zubie offers both prepaid and monthly payment options:
- Prepaid Plans: Pay in advance to save an equivalent of $2 per month on any plan, with no contract required.
- EZ Pay Plans: Month-to-month payments with a 1-, 2-, or 3-year contract, requiring credit card payment. Early termination requires payment of the full contract.
A one-time hardware fee of $55 per device applies, with stealth installation cables included.
Pros and cons
✅ Pros:
- Affordable Pricing: Competitive monthly rates with flexible payment options.
- User-Friendly Interface: Intuitive dashboards and mobile apps make it easy to monitor and manage fleet operations.
- Comprehensive Feature Set: Offers a wide range of tools for effective fleet management, from real-time tracking to driver behavior analysis.
- Flexible Installation Options: Plug-and-play hardware allows for quick and easy self-installation.
- 30-Day Free Trial: Allows businesses to evaluate the platform before committing.
❌ Cons:
- Limited Advanced Features: May lack some of the advanced analytics and integrations offered by higher-end competitors.
- Hardware Ownership: Devices are rented, meaning businesses do not own the hardware.
- No Free Trial: While a free demo is available, there is no option for a trial period to test the system firsthand.
Zubie vs competitors
When comparing Zubie to other fleet management providers, consider the following:
| Provider | Starting Monthly Cost (per vehicle) | Contract Terms | Notable Features |
|---|---|---|---|
| Zubie | $18 | Prepaid or Contract | Real-time tracking, driver behavior monitoring, maintenance alerts |
| Linxup | $22.99 | Month-to-month | Real-time tracking, maintenance alerts, driver scorecards |
| Samsara | Custom Pricing | Annual Contracts | Advanced analytics, AI dash cams, extensive integrations |
| Verizon Connect | Custom Pricing | 36 months | Comprehensive compliance features, robust reporting |
| Azuga | $25 | 36 months | Real-time tracking, driver behavior monitoring, AI dashcam |
Zubie stands out for its affordability and flexibility, making it an attractive option for small to mid-sized businesses seeking essential fleet tracking features without the commitment of long-term contracts.
Final verdict – Is Zubie worth it?
Zubie is a smart, low-barrier entry point into fleet management, particularly well-suited to small and mid-sized businesses that want to track their vehicles, promote safer driving, and reduce maintenance issues—without being tied into long-term commitments or facing high upfront costs.
Its plug-and-play hardware, 30-day free trial, and affordable pricing plans (starting at $18/month per vehicle) make it an attractive option for businesses just beginning to digitise their fleet operations. The inclusion of driver scorecards, real-time diagnostics, and a national maintenance network with discounted rates also adds practical day-to-day value.
That said, businesses with more complex needs—like compliance tracking (ELD/HOS), dashcam integrations, or deep analytics—may outgrow Zubie and find platforms like Samsara or Azuga better suited for long-term scaling.
In summary, Zubie is a strong choice for businesses that need essential fleet tracking, diagnostics, and driver oversight—without the headaches of high setup costs or long contracts. If you’re looking for a cost-effective, no-fuss fleet management system, Zubie is absolutely worth a test drive.