On this page
Michelin Connected Fleet vs Webfleet – quick verdict
Webfleet is usually the better choice for UK and European fleets that want a mature, transport-focused fleet management platform with strong vehicle tracking, tachograph management, professional navigation, route planning, video telematics, EV tools, cold chain support and driver workflow features. Webfleet describes itself as Europe’s number one fleet management solution and says it is used by 50,000 fleets worldwide. Its key features include vehicle tracking, tachograph management, professional navigation, video telematics, AI and reporting, vehicle management, trailers and assets, EV management and driver terminals.
Michelin Connected Fleet is usually the better choice for businesses that want fleet tracking combined with Michelin’s consultative, tyre, safety, cost control, cargo maintenance and sustainability expertise. Its platform covers vehicle tracking, driving behaviour, job management, EV transition and management, predictive tyre maintenance, vehicle maintenance, connected temperature monitoring, vehicle checks, driver hours management, camera video monitoring, incident management, brake performance monitoring and tyre pressure monitoring. Michelin Connected Fleet says it supports 50,000+ customers, 684,000+ vehicles and operates in 20 countries.
For many buyers, the difference is this: Webfleet feels like a stronger day-to-day fleet operations platform, while Michelin Connected Fleet feels like a broader managed fleet performance partner.
Michelin Connected Fleet vs Webfleet at a glance
| Category | Michelin Connected Fleet | Webfleet | Winner |
|---|---|---|---|
| Best for UK and European transport fleets | Strong | Very strong | Webfleet |
| Best for real-time vehicle tracking | Strong | Very strong | Tie |
| Best for tachograph compliance | Strong driver hours and tachograph support | Very strong Tachograph Manager and TachoShare tools | Webfleet |
| Best for professional navigation | Less central | Very strong | Webfleet |
| Best for tyre-related fleet insight | Very strong Michelin ecosystem | Strong Bridgestone/Webfleet ecosystem | Tie |
| Best for cold chain fleets | Very strong connected temperature monitoring | Very strong Webfleet Cold Chain | Tie |
| Best for driver behaviour | Strong in-cab coaching and driver behaviour tools | Strong OptiDrive and video telematics | Tie |
| Best for AI dash cams | Camera video monitoring and AI dash cam guidance | Strong AI-enabled Webfleet Video and CAM products | Webfleet |
| Best for EV transition | Strong EV transition and management | Strong EV management, EV charger monitoring and EV services ecosystem | Tie |
| Best for US fleets | Michelin has North American connected fleet services | Webfleet has a US platform and HOS tools | Depends |
| Best for transparent pricing | Quote-led | Quote-led | Neither |
| Best for consultative fleet improvement | Very strong | Strong | Michelin Connected Fleet |
| Best for operational workflow and routing | Strong | Very strong | Webfleet |
What is Michelin Connected Fleet?
Michelin Connected Fleet is Michelin’s fleet management, telematics and connected operations division. It was previously associated with Masternaut in the UK market, and the Masternaut website now redirects users towards Michelin Connected Fleet.
The platform is designed to help fleet operators use vehicle, driver, cargo and asset data to improve cost control, on-time delivery, safety, cargo maintenance and sustainability. Michelin’s own group site describes its connected fleet solutions as tools that turn vehicle data into high-value information, giving managers real-time visibility of goods, trucks, trailers and driving behaviour.
Michelin Connected Fleet is particularly relevant for businesses that want vehicle tracking, driver behaviour monitoring, cold chain management, driver hours tools, camera video monitoring, incident management, tyre pressure and temperature monitoring, predictive tyre maintenance and EV transition support.
What is Webfleet?
Webfleet is Bridgestone’s fleet management and telematics platform. It was originally known as TomTom Telematics and is now part of Bridgestone Mobility Solutions. Webfleet’s UK platform covers vehicle tracking, tachograph management, professional navigation, video telematics, AI and reporting, vehicle management, trailers and assets, EV management and driver terminals.
Webfleet is particularly strong for transport, logistics, HGV, van, courier, service, refrigerated transport and mixed commercial fleets. Its platform is built around real-time vehicle visibility, route optimisation, driver communication, driver behaviour, tachograph data, cold chain compliance and operational fleet control.
Pricing comparison
Michelin Connected Fleet pricing
Michelin Connected Fleet is mainly quote-led. Its public pages invite businesses to get in touch rather than listing fixed per-vehicle tariffs. Michelin Connected Fleet’s starting price is not provided by the vendor.
Because Michelin Connected Fleet can include vehicle tracking, driver behaviour, job management, EV transition, predictive tyre maintenance, connected temperature monitoring, vehicle checks, driver hours, camera monitoring and tyre pressure monitoring, the final price is likely to depend on the fleet size, vehicle type, hardware, modules, contract, installation and level of support required.
Webfleet pricing
Webfleet is also quote-led. Its product pages generally ask users to request pricing or speak to a Webfleet expert rather than showing a simple public tariff.
As an indicative UK market guide, Webfleet costs around £10–£15 per vehicle per month for core tracking, £20–£25 per vehicle per month for routing and dispatch, and £30–£35 per vehicle per month for premium packages with tachograph download and driver coaching. Hardware costs around £100–£200 extra per vehicle. These are estimates, not official Webfleet list prices.
Pricing verdict
Neither provider is ideal for buyers who want instant online pricing. Both are aimed at fleets where the final cost depends on hardware, modules, support level, installation, vehicle type, contract length and operational requirements.
| Pricing factor | Michelin Connected Fleet | Webfleet |
|---|---|---|
| Public fixed pricing | No | No |
| Pricing model | Quote-led | Quote-led |
| Indicative UK price data | Not publicly listed by vendor | Third-party estimates from around £10–£35 per vehicle per month |
| Hardware costs | Quote-dependent | Third-party estimates suggest hardware may be extra |
| Best pricing fit | Fleets wanting a tailored managed solution | Fleets wanting modular transport-focused telematics |
| Main caution | Check exactly which services and consultancy are included | Check hardware, tachograph, navigation, camera and contract costs |
Feature comparison
Vehicle tracking
Michelin Connected Fleet provides real-time GPS fleet tracking, live vehicle locations, cloud-based dashboards, route information, driving behaviour data and reports. Its vehicle tracking page says the system can show which employee is closest to a new assignment and provide data such as speeding or harsh braking.
Webfleet also provides real-time vehicle tracking for trucks, vans, cars, trailers and assets. It positions vehicle tracking as one of its core features, alongside tachograph management, navigation, video telematics and reporting.
Winner: Tie. Both are strong for vehicle tracking. Webfleet may feel more operations-led; Michelin Connected Fleet may feel more performance-improvement and consultancy-led.
Driver behaviour and safety
Michelin Connected Fleet has a strong driver behaviour proposition. Its driver behaviour telematics measures speeding, over-acceleration, harsh braking, sharp cornering and excessive idling, helping managers improve safety, efficiency and fleet performance.
Webfleet also has strong safety tools, especially through Webfleet Video. Its video telematics product combines dash cam footage with driving data, uses AI to identify risky behaviour such as mobile phone use and tailgating, and can notify drivers so they can take action.
Winner: Tie. Michelin Connected Fleet is strong for driver coaching and behaviour improvement. Webfleet is stronger if AI-enabled video telematics is a major requirement.
Dash cams and video telematics
Michelin Connected Fleet offers camera video monitoring as part of its wider fleet management solution set and publishes fleet guidance on AI dash cams. Its solution areas include camera video monitoring alongside driver behaviour, incident management and safety tools.
Webfleet has a clearer and more productised dash cam range. Webfleet Video and its fleet dash cams use AI to detect risky behaviours such as mobile phone use, eating, drinking, eyes off the road and tailgating, with driver alerts, remote access, privacy configuration and support for additional cameras.
Winner: Webfleet. Both support video-led safety, but Webfleet has the clearer AI dash cam product range and stronger public feature detail.
Tachograph and driver hours compliance
Michelin Connected Fleet supports driver hours management and tachograph-related compliance. A recent Michelin Connected Fleet article says the platform can support Drivers’ Hours rules, Working Time Directive requirements and tachograph data management through automated recording, reporting and analysis.
Webfleet is especially strong in this area. Webfleet Tachograph Manager is described as an all-in-one solution for downloading, analysing and archiving tachograph data for HGVs and LCVs. Webfleet TachoShare can remotely download tachograph data from vehicles on the road and connect that data to third-party analysis software.
Winner: Webfleet. Michelin Connected Fleet is credible for compliance, but Webfleet’s Tachograph Manager and TachoShare make its tachograph proposition more explicit and product-led.
Route planning and navigation
Michelin Connected Fleet supports productivity and on-time delivery through vehicle tracking, operational data and route-related insights. Its fleet management software page says the system can help optimise routes, fuel consumption and vehicle usage.
Webfleet is stronger for navigation and routing. Professional navigation is one of its core product areas, and Webfleet’s platform is built around fleet tracking, route planning, driver communication and job dispatch.
Winner: Webfleet. Webfleet is the stronger option if professional navigation, dispatch and day-to-day routing are central to the buying decision.
Cold chain and cargo temperature monitoring
Michelin Connected Fleet is very strong for cold chain fleets. Its Connected Temperature solution supports flexible temperature zones, incident alerts, automatic reports, fridge status alerts and cargo temperature compliance for light commercial vehicles, trucks and trailers.
Webfleet is also very strong for refrigerated transport. Webfleet Cold Chain provides real-time temperature monitoring and control, helps protect temperature-sensitive goods and supports cold chain compliance. Its refrigerated transport page says it can help prevent spoilage with live monitoring and alerts, prove compliance, monitor door status and give drivers access to temperature data.
Winner: Tie. Both are strong cold chain options. Michelin Connected Fleet may appeal to fleets that want Michelin’s broader cargo maintenance approach, while Webfleet may appeal to refrigerated fleets that want cold chain tools inside a wider transport operations platform.
Tyres, maintenance and vehicle health
Michelin Connected Fleet has a natural advantage where tyre performance, tyre pressure, tyre temperature, predictive tyre maintenance and cost control are major priorities. Its solution set includes predictive tyre maintenance, vehicle maintenance, brake performance monitoring, tyre pressure monitoring and tyre temperature monitoring.
Webfleet is also strong in this area because it is part of Bridgestone Mobility Solutions. Webfleet offers tyre pressure monitoring, vehicle health tools and maintenance-related fleet safety features. Its TPMS support material says Webfleet TPMS monitors tyre pressure and temperature in real time to prevent breakdowns, improve safety and reduce fuel and maintenance costs.
Winner: Tie. Michelin Connected Fleet has the Michelin tyre ecosystem. Webfleet has the Bridgestone/Webfleet connected tyre and TPMS ecosystem.
EV fleet management
Michelin Connected Fleet offers EV transition and management tools. Its EV fleet management content says it can help businesses manage electric vehicle fleets, support the transition to greener vehicles, improve performance and save costs.
Webfleet also has strong EV fleet tools. Its EV charger monitoring product can track when and where vehicles have been charging and which RFID card was used. Webfleet’s EV battery content says fleet managers can track charging sessions in real time and monitor battery state of health for supported vehicle models. Bridgestone and Webfleet also launched an EV Services Platform designed to connect fleets with energy management, battery analytics, EV charging, routing and planning services.
Winner: Tie. Michelin Connected Fleet is strong for strategic EV transition. Webfleet is strong for operational EV monitoring, charger tracking and EV service integrations.
Job management and mobile workforce tools
Michelin Connected Fleet includes job management as part of its fleet management solution set. Its wider platform is intended to support on-time delivery, productivity and operational efficiency.
Webfleet is stronger for driver workflow and mobile fleet management. Webfleet Mobile lets managers locate vehicles and drivers, stay on top of compliance and dispatch orders, while driver productivity apps can support daily checks and job status updates.
Winner: Webfleet. Michelin Connected Fleet supports job management, but Webfleet’s mobile, dispatch, driver terminal and workflow tools are more central to its proposition.
Reporting, AI and fleet insight
Michelin Connected Fleet positions itself around turning fleet data into practical improvements. Its group site says the data collected enables managers and drivers to improve fleet efficiency, while its fleet data guidance highlights a consultative approach to unlocking and interpreting fleet data.
Webfleet is also investing heavily in AI and reporting. Its fleet management feature list includes AI and reporting, and its wider product content references AI-enabled video telematics and fleet insights.
Winner: Michelin Connected Fleet for consultative insight; Webfleet for platform-led AI and reporting
UK suitability
For UK businesses, Webfleet is likely to be the stronger choice for HGV, van, logistics, courier, refrigerated transport and service fleets that need tachograph management, professional navigation, route planning, cold chain tools, driver communication, video telematics and EV management in one operational platform. Its UK product pages place tachograph management, navigation, video telematics and cold chain support at the centre of the system.
Michelin Connected Fleet is a strong UK option for fleets that want a more consultative fleet improvement solution, particularly where fuel consumption, driver behaviour, safety, tyre performance, cold chain, compliance and sustainability need to be managed together. Its UK contact page provides UK sales contact details, and its connected fleet solution set covers the core areas most UK commercial fleets need.
US suitability
For US businesses, the comparison is more nuanced.
Michelin Connected Fleet has North American relevance, with Michelin’s North America material describing solutions for truck management, trailer management, ELD and IFTA compliance, driver safety and reporting services.
Webfleet also has a US presence, with US pages for fleet management, company information and Hours of Service tools. Its US Hours of Service content describes capturing, analysing and archiving HOS data, supporting driver app workflows, scheduled downloads, reports and warnings before infringements.
For US buyers, both providers should be compared directly against US-focused competitors such as Geotab, Samsara, Verizon Connect and Motive, because ELD, IFTA, DVIR, hardware support, installer coverage and regional customer support can materially affect the final decision.
Michelin Connected Fleet pros and cons
Michelin Connected Fleet pros
| Pro | Why it matters |
|---|---|
| Strong consultative fleet improvement model | Useful for businesses that want more than software and need help improving cost, safety, productivity and sustainability. |
| Michelin brand and tyre expertise | Strong fit for fleets where tyre performance, tyre monitoring and maintenance costs matter. |
| Broad solution set | Covers tracking, driving behaviour, job management, EV transition, cold chain, driver hours, camera monitoring and incident management. |
| Strong cold chain tools | Connected Temperature supports alerts, reports, temperature zones and refrigerated vehicle monitoring. |
| Good driver behaviour tools | Measures speeding, harsh braking, sharp cornering, idling and over-acceleration. |
| Good sustainability positioning | EV transition and greener fleet support are part of the proposition. |
| Global scale | Michelin Connected Fleet reports 50,000+ customers, 684,000+ vehicles and 20 countries. |
Michelin Connected Fleet cons
| Con | Why it matters |
|---|---|
| Pricing is not transparent | Buyers need a quote to understand monthly costs, hardware and service levels. |
| Less obviously navigation-led than Webfleet | Fleets needing professional navigation and dispatch may prefer Webfleet. |
| Product structure can feel broad | Buyers should clarify exactly which modules, devices and services are included. |
| Tachograph tools are less productised publicly than Webfleet’s | Michelin supports compliance, but Webfleet’s Tachograph Manager and TachoShare are easier to compare. |
| US buyers need to check regional availability | North American services exist, but exact products and coverage should be confirmed directly. |
Webfleet pros and cons
Webfleet pros
| Pro | Why it matters |
|---|---|
| Very strong fleet operations platform | Good for tracking, routing, dispatch, workflow, driver communication and reporting. |
| Strong tachograph tools | Tachograph Manager and TachoShare support downloading, analysing and archiving tachograph data. |
| Strong professional navigation | Useful for HGVs, delivery fleets, service fleets and logistics operations. |
| Strong video telematics | Webfleet Video and CAM products use AI to identify risky behaviour and support incident evidence. |
| Strong cold chain tools | Webfleet Cold Chain supports real-time temperature monitoring and compliance. |
| Good EV tools | EV charger monitoring, EV services and battery-related insights support mixed and electric fleets. |
| Strong UK and European fit | Particularly suitable for transport, logistics, HGV and regulated fleets. |
Webfleet cons
| Con | Why it matters |
|---|---|
| Pricing is quote-led | Buyers need a quote to compare properly. |
| Hardware and modules may increase costs | Dash cams, tachograph tools, driver terminals, TPMS and cold chain features can affect the final price. |
| May be too advanced for simple fleets | A small business that only needs basic GPS tracking may find cheaper providers easier to compare. |
| Less consultative than Michelin’s positioning | Webfleet is strong software, but Michelin may appeal more to fleets wanting a managed performance-improvement relationship. |
| US buyers should compare local alternatives | Webfleet is available in the US, but US fleets may also shortlist Geotab, Samsara, Verizon Connect and Motive. |
Best choice by business type
| Business type | Better option | Reason |
|---|---|---|
| UK HGV fleet | Webfleet | Strong tachograph, professional navigation and transport workflow tools. |
| European logistics fleet | Webfleet | Strong day-to-day fleet operations, route planning and compliance features. |
| Cold chain fleet | Tie | Both offer strong temperature monitoring and compliance tools. |
| Fleet focused on tyre performance | Tie | Michelin has Michelin tyre expertise; Webfleet has Bridgestone-connected TPMS capabilities. |
| Fleet needing AI dash cams | Webfleet | Stronger public video telematics and dash cam product detail. |
| Fleet wanting consultative cost reduction support | Michelin Connected Fleet | Stronger managed improvement and fleet performance positioning. |
| EV transition project | Tie | Michelin for strategic transition support; Webfleet for operational EV and charger monitoring. |
| Field service fleet | Webfleet | Stronger dispatch, mobile workflow and driver communication tools. |
| US truck fleet | Depends | Michelin has North American ELD/IFTA relevance; Webfleet has US HOS tools. Compare both directly. |
| Small fleet needing basic tracking | Neither as first choice | Lower-cost, transparent providers may be easier to compare. |
| Fleet needing tachograph management | Webfleet | More explicit Tachograph Manager and TachoShare tools. |
| Fleet wanting broad safety and behaviour improvement | Michelin Connected Fleet | Strong coaching, driver behaviour and safety improvement approach. |
Final verdict
Choose Michelin Connected Fleet if you want a broad, consultative fleet performance solution backed by Michelin’s expertise in tyres, safety, cost control, cold chain, sustainability and fleet data. It is especially suitable for businesses that want vehicle tracking, driver behaviour improvement, fuel and cost reduction, tyre-related insights, connected temperature monitoring, EV transition support and a partner-led approach to fleet optimisation.
Choose Webfleet if you want a mature, operational fleet management platform with strong transport, navigation, tachograph, video telematics, cold chain and workflow tools. It is especially suitable for UK and European fleets running vans, HGVs, refrigerated vehicles, trailers, assets and mixed commercial operations.
For most UK and European transport fleets, Webfleet is likely to be the stronger operational choice. For fleets that want Michelin’s broader managed approach to safety, tyres, fuel, sustainability and fleet performance, Michelin Connected Fleet deserves a place on the shortlist.