On this page
Motive (formerly KeepTruckin) is a comprehensive fleet management platform designed to enhance safety, compliance, and operational efficiency. With a suite of tools including Electronic Logging Devices (ELDs), AI-powered dash cams, GPS tracking, and advanced telematics, Motive serves over 120,000 businesses across North America. Here’s our full Motive pricing review.
Motive review
Motive offers an integrated platform that provides:
- Real-Time GPS Tracking: Monitor vehicle locations, routes, and statuses to optimize dispatch and improve customer service.
- AI-Powered Dash Cams: Capture and analyze driving events to enhance safety and provide actionable insights.
- ELD Compliance: Ensure adherence to Hours of Service (HOS) regulations with automated logging and reporting.
- Driver Behavior Monitoring: Assess driving habits such as speeding, harsh braking, and idling to promote safer driving.
- Maintenance Management: Track vehicle diagnostics and schedule preventative maintenance to reduce downtime.
Motive pricing – Is it worth it?
Motive’s pricing structure is tiered to accommodate various business sizes and needs:
- Starter Plan: Approximately $20 per vehicle per month, including basic vehicle tracking and compliance features.
- Pro Plan: Around $35 per vehicle per month, offering advanced analytics, safety tools, and reporting capabilities.
- Custom Plan: Tailored pricing for enterprises requiring specialized solutions and premium support.
Hardware costs, such as ELD devices and AI dash cams, are additional and vary based on specific requirements. Motive offers flexible contract terms, including monthly and annual options, to suit different operational needs.
Key features and tools
AI dash cams
Utilize machine vision and artificial intelligence to detect risky driving behaviors and provide real-time alerts.
Fleet management dashboard
Access a centralized platform for monitoring vehicle health, driver performance, and compliance metrics.
Mobile app
Manage fleet operations on-the-go with Motive’s user-friendly mobile application.
Integration capabilities
Seamlessly connect with third-party applications for enhanced functionality.
24/7 customer support
Receive round-the-clock assistance to address any issues or inquiries.
Contract terms and setup fees
Motive provides flexible contract options, including monthly and annual plans, to accommodate varying business needs. Setup fees and hardware costs are determined based on the selected plan and equipment requirements. Businesses are encouraged to contact Motive directly for a customized quote.
Pros and cons
✅ Pros:
- Comprehensive Feature Set: Offers a wide range of tools for effective fleet management.
- User-Friendly Interface: Intuitive dashboards and mobile apps simplify operations.
- Advanced Safety Tools: AI dash cams and driver behavior monitoring enhance safety.
- Flexible Pricing: Tiered plans cater to various business sizes and budgets.
- 24/7 Support: Round-the-clock customer service ensures prompt assistance.
❌ Cons:
- Additional Hardware Costs: Equipment expenses can add to the overall investment.
- Complexity for Small Fleets: Some features may be more than necessary for smaller operations.
- Limited Trial Options: Absence of a free trial may hinder initial evaluation.
Motive vs competitors
When comparing Motive to other fleet management providers, consider the following:
| Provider | Starting Monthly Cost (per vehicle) | Contract Terms | Notable Features |
|---|---|---|---|
| Motive | ~$20 | Monthly/Annual | AI dash cams, ELD compliance, real-time tracking |
| Samsara | ~$27–$33 | Annual Contracts | Advanced analytics, AI dash cams, extensive integrations |
| Verizon Connect | Custom Pricing | 36 months | Comprehensive compliance features, robust reporting |
| Azuga | $25 | 36 months | Real-time tracking, driver behavior monitoring, AI dashcam |
| Linxup | $22.99 | Month-to-month | Real-time tracking, maintenance alerts, driver scorecards |
Motive stands out for its advanced safety features and flexible pricing, making it a strong contender for businesses seeking a comprehensive fleet management solution.
Final verdict – Is Motive worth it?
Motive offers a robust and scalable fleet management solution that excels in safety, compliance, and operational efficiency. Its comprehensive feature set, including AI-powered dash cams and real-time tracking, provides valuable tools for businesses aiming to enhance fleet operations.
While additional hardware costs and the absence of a free trial may be considerations, Motive’s flexible pricing and 24/7 support make it a compelling choice for businesses of various sizes.
In summary, if your business prioritizes safety, compliance, and operational efficiency, Motive is a worthwhile investment in fleet management technology.